Blogs

The covid-19 pandemic has caused dramatic market shifts and forever changed the way that we do business. As a consequence, the word “pivot” seems to be floating around the internet rather a lot lately, but is it just another buzzword or is it something you seriously need to think about?

There’s a lot to think about when starting a small business and learning basic accounting terms may not be a top priority. However, it is incredibly important to familiarise yourself with accounting basics in order to get a grip on your finances and build a thriving business. Even if you outsource your accounting, it’s important that you can talk openly with your accountant and understand the advice they are giving you. Let’s review seven key terms you need to know in order to gain an insight into your finances and steer your business towards success.

A successful product launch creates a buzz around your latest offering and drives sales, leading to happy customers and an even better reputation for your business. However, successful launches don’t just happen; they are the result of a well thought out strategy and meticulous planning. With that in mind, let’s go through the six-step process you need to ensure a successful launch for your latest offering.

There’s no denying the importance of separating your personal and business finances. Although the two are very different, there are some common personal finance rules that you should apply to your business accounts. Let’s take a look at the personal finance tactics that can help set your small business up for financial success.

Wouldn’t it be nice if, instead of finding and reaching out to prospective customers all the time, they actually came to you?

Inbound marketing involves creating content and experiences to generate organic leads rather than reaching out using ads or cold calls. When done right, inbound marketing can be a powerful and cost-effective strategy that delivers a steady stream of new prospects right to your door.

Of course, there is a catch: inbound marketing requires time, forethought and a careful strategy. It doesn’t always deliver instant results in the same way that traditional advertising or outreach does, but it is worth the effort. According to research by HubSpot, inbound marketing creates 54% more leads than traditional outbound marketing and it continues to drive leads in the long-term.

With that in mind, let’s take a look at four ways to develop an effective inbound marketing strategy.

Ask any successful entrepreneur and they’ll tell you that habits matter enormously. What you do on one single day won’t make a huge amount of difference to your journey; it’s what you do each and every day that counts. We’ve put together a list of good habits for new entrepreneurs to prioritise so that you can set yourself and your business up for success.

There’s a lot to think about when starting a business for the first time and prudent money management should be at the very top of that list. It’s important to put financial best practices into place so that you can manage your money well and create good habits going forward. Let’s take a look at five essential money management tips you need to know about.

It’s no secret that marketing can be expensive. However, as a small business owner, you don’t have to spend a lot of money to get the word out about your products or services. In this blog post we will discuss three cost effective marketing strategies for small businesses to take advantage of right now.

The problem with accounting is that even the smallest of mistakes can eventually compound and become a giant problem. In fact, it usually takes far more time to correct an accounting error than to get it right in the first place. With that in mind, we’ve put together a list of the six most common accounting mistakes for small business owners to avoid.

Many small business owners operate under a DIY mindset, and whilst that is admirable, you’re often far better off sitting back and letting technology take care of tasks for you. This is certainly the case when it comes to payroll. Let’s take a look at six reasons why you should switch to payroll software.