Blogs

Google Analytics is one of the most powerful tools that any business owner can use to improve their online presence. It allows you to track your website visitors and measure all kinds of metrics related to them, such as traffic sources and bounce rates.

Running a business can be expensive, and sometimes it even seems like there is no end to the expenses. With so many costs coming in and out of your business, it may seem impossible to keep up with what you need to spend money on. However, this doesn’t have to be the case. There are plenty of ways that you can reduce the cost of operations for your business without having adverse effects on its performance. In this blog post we will discuss four easy ways that businesses can cut back on their operational costs and boost their bottom line.

Being a leader is not always easy, but it’s part and parcel of being a business owner. You set the tone for the rest of the company, so it’s vital that you learn how to lead effectively. Let’s examine four common leadership mistakes and how to avoid them so that your small business stays on track for success.

There are many challenges you face as a startup business, and building a strong brand is one of them. Rather than shy away, however, it’s important to tackle this head on as a strong brand will set you up for long-term marketing success and grow a loyal customer base.

Establishing a strong brand is particularly important nowadays since larger businesses have a significant advantage when it comes to dominating search engine results pages and acquiring millions of social media followers. A strong, unique and recognisable brand will allow you to cut through the noise and stand out – and when you can do this, sales and success will surely follow.

With that in mind, let’s take a look at four ways to build a strong brand for your startup.

Many business owners have experienced the frustration of trying to collect payment from a client who simply won’t cough up. If you are having trouble getting paid, then it is important to take action quickly before the situation becomes even more difficult. In this blog post, we will discuss what to do when your clients won’t pay, and how to avoid this from happening in the future.

A business consultant/advisor is a professional who offers advice and guidance to businesses on a range of topics. They can help you to identify strengths, weaknesses, opportunities and threats in your company’s current situation. This information will be used for developing strategies that help the company grow or change with the times. Let’s take a deeper dive into the role of a business consultant/advisor.

There are thousands of metrics you could track when growing your business but let’s be honest: you’re a busy entrepreneur and you just don’t have time for that. However, there is a core set of numbers you need to know how to read and understand so that you can gauge how well your business is faring. Having a clear handle on your finances enables you to make better business decisions, so let’s examine the numbers you really need to focus on.

People often use the terms “project” and “account management” interchangeably, but the two are not the same. Project managers are responsible for managing projects from start to finish and account managers manage client accounts on an ongoing basis. In this blog post we’ll cover how you can tell which one you need as well as key traits you need your project and account managers to have.

Busy business periods bring their own challenges, but “downtime” is often much more worrying. However, it can actually be a great opportunity to give your business some TLC, focus on strategy and make overdue improvements. Let’s take a look at how to make the best use of business downtime so that you emerge stronger than ever.

There’s a lot to think about  when choosing the right consultant/advisor for your business. There are many practitioners out there and technically speaking, anyone can start calling themselves a consultant/advisor. So how do you go about choosing a trusted professional who will really move the needle for your business? Let’s take a look at some of the most important aspects to consider when choosing a consultant/advisor.